# **What's the difference between variables and personalization?**

May 2, 2024

#### PSA: Using variables like this→ Hello {first_name} is NOT personalization….

This is actually templatization.

So if a vendor is talking to you about hyper-personalization, it’s up to you to find out if it’s actually hyper-templatization.

PS: Anybody else get embarrassed when a template doesn't clean up the lead or company names? At [Rocketbrew](https://www.therocketbrew.com/), we've built in many extra catches so you don't send "COMPANY INC. ™" and instead just send "Company" ✨