# What is the difference between personalized and templated outreach?

Nov 22, 2023

#### Can you spot the difference between templated vs. personalized?

Personalized messages are high-converting, and can require a ton of effort to make them special for each lead. Traditional templates, optimized for high volume, have only so much you can customize. Need a best of both worlds?

If you want to send killer hyper-personalized messages, without sacrificing your time and outreach volume, check out  [Rocketbrew](https://app.therocketbrew.com/register). We automate the heavy work of hyper-personalizing every message, specific to your product and your lead.