# **What data to use to personalize cold outreach**

Apr 11, 2024

#### Which form of personalization works best?

We analyzed over 150 cold outreaches that turned into a discovery call. Which form of personalization did we find works best?

**43%** mentioned a relevant **LinkedIn post** from the lead (reposts work too!)  
Like a conference they had been to or a new feature they shipped

**18%** mentioned something specific in the lead’s **LinkedIn biography**  
Like a passion project or extensive experience in a niche area

**19%** mentioned something specific from the **company’s LinkedIn biography**  
Like the company’s specific sustainability mission or newest product line

Notice what didn’t rank in the top three??

❌ Skills

❌ Job title

❌ Company name

Using these ^ alone may be lethal... So next time you’re doing cold outreach, aim for deep personalization rather than surface level personalization! Hit us up if you need a hand 🚀