# **The best way to ramp up cold outreach from scratch**

July 9, 2024

#### Curious to know the best practices for ramping up outbound?

**Here’s how NOT to ramp up outbound from scratch in 2024:**

🤡 Buy software for contact info  
🤡 Buy software for intent signals  
🤡 Buy software for email sequencing  
🤡 Buy software for email deliverability  
🤡 Buy software for LinkedIn sequencing

**Here’s what you should be doing instead:**

🤹 Buy an end-to-end outbound engine that will prospect over email and LinkedIn on behalf of your reps  
🤹 Have your reps spend time on LinkedIn to build a presence as an expert and thought leader  
🤹 Have your reps spend time with customers

Clown less to juggle more 🤹