# How to make cold outreach follow ups effective

Jan 16, 2024

#### These are the first lines of the follow ups sitting in my inbox right now:

“Bumping this up. Are you interested?”

“Heidi, you haven’t responded to my last email. Figured I would check in with you.”

“Heidi, the fact remains that I am being persistent in receiving a response to my numerous unanswered emails.”

And here’s what I’ve learned:

✅ You need to repeat what you are offering — especially if this is a thread.

✅ Guilting me doesn’t work. I don’t just delete — I mark you as spam.

✅ Using my name is the lowest level of personalization. Even the Starbucks barista knows my name.

✅ [Rocketbrew](https://www.therocketbrew.com/) can do this all automatically for you.