# **How consumption based products are better for outreach**

April 9, 2024

#### If your team is using a tool for outbound, paying by usage is MUCH better than paying by seat.

Here’s why:

✅ Pay $0 when it’s conference or vacation season

✅ No overhead if the team is focused on inbound instead of outbound

✅ More team members can try without a fixed commitment

✅ Ability to scale according to outreaches and not headcount

At only $0.15 per message, [Rocketbrew](https://app.therocketbrew.com/register) makes it easy for teams to try, implement and scale hyper-personalized outreaches using generative AI.